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The current rumours are that the WWE writing team want to turn CM Punk heel, however, due to the fact he is selling higher merchandise that a face at his level usually does WWE want to keep his as a face to cash in. Is this something that TEW08 could utilize?
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What's the point? Heels can sell tons of merchandise aswell, cf. Steve Austin, The Rock, Samoa Joe, AJ Styles - CM Punk would probably sell the same amount of merchandise as a heel or as a face (that is, if they don't turn him into a cheap-heat King-bookerish character and turn him into an oldschool heel like he was in the old IWA days), it's just that the WWE isn't willing to take the risk to turn him at the moment.
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Its an undisputable fact that faces sell more merchandise and TEW reflects that already too (you can test it using custom merchandise). As for the writing team wanting people to turn... YOU are the writing team, so why there would need to be an in-game mechanic for that I don't know.
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