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New Show and Brand Split


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So I've added a bunch of promising young workers with TCW and want to develop them. Some have been sent to development, but I was trying to keep some on the roster. My thought was to try to get a B show and a brand split. The 2nd brand would be the lesser one, with the younger workers. Now, from what I can tell, you can't specify the intent of a brand when you create it, beyond the product. So I couldn't specify it as a B-brand. Would having one as a clearly lesser product matter? Second, I can't get a B show but added just another separate show, using it as a secondary show and putting lesser matches on it would hurt popularity, would it not?
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I don't think having a "lesser" brand should have any direct consequences on your promotion. It can hurt you when shows from this brand don't get high ratings because of the inferior talent on it. You can circumvent this problem by getting a "B" show and then making the lesser brand appear exclusively on the B show. This is because B shows don't hurt the popularity of your promotion even if they get horrible ratings. But if you have a show which is not a B show and which is rated low, then your promotion's popularity would definitely take a hit.
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