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NXT Wrestling: A TV-MA Program


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OK everybody, before we even begin, I know I'm a huge flake with these dynasties and I'll be the first to admit it. The main reason for this is honestly because for the past year or so I've been working a really awful shift and as a result I've had no time to write or anything. Well good news gang! I'm FINALLY off said shift so I want to give it another real solid go. So Let's GO

 

When Vince McMahon initially brought ECW back, he saw dollar signs. The DVD's, books, shirts and reunion PPV's did nothing but make money. People were reminded of what wrestling was, not the sports entertainment it became when the sense of competition ended. Naturally when ECW returned on Sci-Fi, ratings for that time slot were high. But then reality began to set in. Soon enough, the Paul Heyman influence, who had initially been given full reign over the product, was gone. By the time of ECW's first brand only PPV, several WWE stars had been shoehorned into ECW and by the time the evening was over Paul Heyman was gone. And Extreme Championship Wrestling became simply ECW.

 

ECW now became officially the third WWE brand, ran exactly like Raw or Smackdown. As time went on, most of the original ECW stars brought back were gone, many of the created stars like CM Punk and Sheamus would be moved to the major brands and the brand would be made up by mostly up and coming stars tasting their first taste of exposure on WWE programing and established mid level stars looking to get a spark to reignite their career. And fans really didn't want a part of it. Ratings steadily fell off as ECW wasn't considered to be the must see entity that Raw or SmackDown was.

 

In mid-December, WWE brass began to have internal talks on the future of ECW. The universal opinion was that ECW in it's current state was not working and was not profitable. A series of scenarios were discussed, including showing replays of "Superstars" in the time spot, canceling ECW all together, and finally replacing it with a new show/concept. The new show/concept was to be called "NXT", in which several FCW stars would compete to gain a WWE contract and be coached by current WWE stars. The "NXT" idea had some significant steam behind it, however the problem was it was untested. WWE was in the business of making money and realistically they did not want another losing hand with an unproven commodity. However then a scenario D presented itself: restructure ECW as a TV-14/TV-M brand. WWE, as a result of both Linda McMahon's failed senate run and it's worldwide marketing bonanza, has slowly but surely moved it product into a kid friendly TV-PG product, very much resembling the WWF of the late 80's/early 90's. By doing this they had alienated and in some cases, drove away those fans who had helped get the WWE where they are by tuning in and getting hooked during the Attitude Era. The Attitude was gone and WWE had begun to realize that.

 

The idea was to effectively remove ECW from the WWE Universe, and then bring it back with it's original attitude and set up. Do it completely separate from WWE. Much like the initial resurrection. WWE immediately contacted Paul Heyman. WWE wanted Heyman to again lead their project. After hours upon hours of negotiations, Heyman refused to return to the WWE.

 

But the problem was that WWE had jumped the gun and fully anticipated Heyman to rejoin the ranks and went ahead with an announcement that ECW would be canceled and as a result SyFy had taken ECW off it's schedule. And at the same time, they now had their set plan with the TV-MA brand. And without Heyman leading the way, they now had no use for ECW in this equation.

 

And the search for the next creative force behind the WWE's next great concept had begun.

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<p></p><div style="text-align:center;"><p>Come mid January, a healthy majority of the WWE roster knew of the plan for the yet unnamed TV-MA brand and quite a few members of the roster jockeyed for position onto the new project. But again seemingly the biggest problem would be who would creatively lead the new concept. Putting Michael Hayes on as the brains of the show was discussed but ultimately scrapped. Pushing a few writers to new positions was again discussed but ultimately wouldn't come to fruition. Several ex WWE writers and personalities were contacted and even Jim Ross was heavily considered to lead the new brand. The major problem would be that WWE planned to formally announce the end of ECW and the formation of the new brand/promotion by mid to late February, which was quickly approaching. At this point, they had no one to lead it, no one on it's roster, no TV home and no name. Things clearly weren't looking good.Then a surprising name entered the fray, a name many within the WWE did not expect: Shane McMahon.</p><p> </p><p>

Shane had been rumored to be leaving the WWE late in 2009, even going so far as announcing his departure on WWE.com. McMahon had been rumored to potentially be buying into the UFC and or striking out on his own. However when the talk of a separate brand began to chatter, Shane was interested. After all, when WCW was purchased by the WWF in 2001, Shane was supposed to lead the company separately from the WWF before Vince pulled an audible on that plan. McMahon, despite wanting to strike out on his own, saw this a a huge potential opportunity. After some negotiations, it was announced that Shane McMahon would be the head of NXT Wrestling, the now decided name of the new project.</p><p> </p><p>

And now with a leader and a name, NXT Wrestling began to take form.</p></div><p></p><p></p>

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