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WWF 1986...The Rise of HulkaMania


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THE VISION

 

In 1980 the son of Vincent J. McMahon, Vincent K. McMahon, founded Titan Sports, Inc. and applied for the initials WWF. In 1982, WWF purchased Capitol Sports from his father and associates Gorilla Monsoon and Arnold Skaaland. Capitol Sports already controlled most of the northeastern territory, but Vince McMahon Jr. wanted the WWF to be a national wrestling promotion; something the NWA did not approve of. He shortly defected his promotion from the NWA, much like the American Wrestling Association which controlled the US Northern Midwest. To become a national promotion, the WWF would have to become bigger than any promotion under the AWA or the NWA.

Vince's vision for his promotion was starting to become possible when he hired AWA talent Hulk Hogan, who had achieved popularity outside of wrestling, notably for his appearance in Rocky III as Thunderlips,. Vince signed Roddy Piper as Hogan's rival, and shortly afterward signed Jesse Ventura. Other wrestlers took part of the roster, such as André the Giant, JimmySnuka, DonMuraco, PaulOrndorff, Greg Valentine, Ricky Steamboat and the Iron Sheik.

 

 

 

THE BIRTH OF HULKAMANIA and WRESTLEMANIA

 

 

In 1984, Hulk Hogan was pushed to main-event status when he was announced as the number-one-contender for The Iron Sheik"s WWF Championship. Hogan defeated Iron Sheik and thus evolved into one of the most recognizable and popular faces in sports-entertainment.

 

With reasonable revenue being made, McMahon was able to secure television deals, and WWF was being shown across the United States. This angered other promoters and disrupted the well-established 'boundaries' of the different wrestling promotions. The syndication of WWF programming forced promotions to come into direct competition with the WWF. The increased revenue allowed Vince to sign more talent

 

For McMahon to truly turn the WWF into a national promotion, he would need to have WWF touring the United States. Such a venture was impossible with what revenue the WWF currently had, and Vince envisioned a way to obtain the necessary capital through a risky all-or-nothing gamble on a 'sports entertainment' concept WrestleMania in 1985. WrestleMania would be a pay-per-view extravaganza, viewable on Closed-circuit television and marketed as the SuperBowl of professional wrestling. WrestleMania was not the first 'supercard' seen in professional wrestling as the NWA had previously ran Starrcade . In McMahon's eyes however what separated WrestleMania from other supercards was that he wanted it to be accessible to those who did not watch wrestling. WrestleMania was a success.

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