The more i think about it, its brilliant.
He comes out, KNOWING the crowd will be on edge for every single word. KNOWING they want to hear him speak.
KNOWING... that his role isnt as a face, its as a heel, he simply plays it up until everyone gets tired of it. and goes to the back.
Effectivly, he spent 10 minutes to transition from returning HOT babyface to an extremely hated heel.
Your reactions? thats what he wanted. It just makes to much sense.