All these short title reigns make me think that creative in TNA and WWE are suffering from some sort of wrestling attention defecit disorder. If Randy Ortons babyface turn had been followed by an 8 month title reign he might be as well known as Cena. The same goes for CM Punk, Samoa Joe with the TNA Title, Jeff Hardy with the WWE Title and countless others.
It's not the only way to make a star but it's very effective.