I don't think the MITB concept is played out, just has to pick who wins the MITB to begin with better. Rollins was PERFECT to hold the briefcase as it made a brand new character and his WM cash in was the best since the Punk days. Sheamus is not a main event talent. It has simple as that. He doesn't need to be Champion, he didn't need to be the MITB winner. Another thing that hurts is that Sheamus hasn't won a match in months, and now, he's World Heavyweight Champion?? I would bet money Kevin Owens will win next year and that can be hit or miss because it's another cowardly heel winning, therefore it'll be the same story "jump from behind post match, cash in, kickout at 2, finisher, new champ." It's all about booking though, which is WWE's biggest problem right now.