<p>I usually have the outcome in mind when booking the more important feuds but I like to keep things open between the beginning and the ending of the feud. So I book stuff as I see fit, I might write down some very important stuff but that's very rare because usually I remember the most important points. A couple of examples of how much I usually plan feuds:</p><p> </p><p>
<strong>John Cena vs Chris Jericho</strong></p><p> </p><p>
How the feud starts: Chris Jericho makes his comeback but is overshadowed by John Cena's comeback and gets annoyed that Cena gets a title match right away too.</p><p> </p><p>
Important moments of the feud: </p><p>
-Jericho pretends to be Cena's friend and finds a way to be the referee for his title match at Judgment Day, then betrays him</p><p> </p><p>
The outcome: Chris Jericho beats John Cena at WrestleMania</p><p> </p><p>
<strong>Sin Cara vs Sin Cara vs Sin Cara</strong> (yes, this is a feud I actually booked)</p><p> </p><p>
How the feud starts: Sin Cara returns and claims to be the original Sin Cara that got released years ago.</p><p> </p><p>
Important moments of the feud:</p><p>
-The ACTUAL original Sin Cara returns and claims to be the original</p><p>
-The two "original" Sin Caras are revealed to be working together</p><p>
-A Ladder match for the right to use the Sin Cara gimmick</p><p> </p><p>
The outcome: The current Sin Cara wins the right to use the gimmick, the two others are booked in a mask vs mask match, the loser is revealed to be TJ Perkins and the winner (the actual original Sin Cara) goes back to using the name Mistico</p><p> </p><p>
This is basically all I need to get many months of story out of these feuds if needed and all of that is just in my head.</p>