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Run a number (I believe three to go up the first level, but I may be corrected) of shows that are significantly better than you "should" be running at your size. How the "should" is rated, I don't think anyone knows for sure - but it's likely to be rated on company overness (perhaps where you've run the show from, perhaps your highest overness), and maybe prestige too. This is not easy if you're a big company, as your expectations are already high, whereas it actually tends to be easier to pull off if you're a smaller promotion.
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