Varies depending on if the era was any good or not. I dunno I got more creative with it as I went and the novelty of booking real life wore off and got boring.
Post Montreal WWF mod ended up pretty much the same but with Shawn Michaels staying in the mix. No major changes until 99/00 and nothing drastic.
2006 WWE mod was a bit more interesting, because WWE had nothing interesting going on, and not much interesting talent. So, it made sense to gut it, end the brand split immediately, get rid of all those stupid gimmicks and useless tag teams they had, and filled it up with indie tag teams to fill the division. A few years in I ended up pushing the women and bringing back the brand split, with Smackdown as a women's only "pink" brand.
The pink brand took all of my attention, and the other was purely autobooked so I took it further with my current save;
1987 mod, but with a newly made women's federation, tweak the new worker settings to only generate new women workers. And this federation runs alongside the "real world". Fun for me is spending time on the new talent, creating a name I can stand, a gimmick I like and scouring google for a pic that suits, and then seeing if they'll actually amount to anything.