The Battlebowls were a creation of Dusty Rhodes and that particular pay-per-view wasn't the best. But at the same time it served its purpose in setting up the Sting/Lex Luger match that wasn't ready to go on at that particular moment.
And since I didn't mention enough different Starrcades, let's go with:
Starrcade 1989 which had the Ironman Tournament and some great matches such as the Road Warriors against the Steiner Brothers and Ric Flair vs. Sting.
Starrcade 1992 had Battlebowl but it also had a great Sting/Big Van Vader match for the King of Cable Trophy and Shane Douglas and Ricky Steamboat defeating Barry Windham and Flyin' Brian in a pretty good match.
Starrcade 1993 goes without saying in my opinion. Ric Flair versus Big Van Vader for the WCW World title with Harley Race in Vader's corner and Ric Flair's career on the line in his "hometown." It also had a very good Steve Austin/Dustin Rhodes 2 out of 3 falls match and a very good Lord Steven Regal/Ricky Steamboat match that went to a draw.
Starrcade 1995 was the WCW/NJPW joint pay-per-view. There were some pretty decent matches there IIRC.
Back in the day I thought that the Piper/Hogan match at Starrcade 1996 was enjoyable but I enjoy the nostalgia. Also, for the ones who get upset because the title was not on the line, Piper's interviews state that he was just coming to beat Hogan. He stated that he didn't represent WCW or anything of the sort. So it makes sense that it was a non title match.
Starrcade 1998 was major because it gave Bill Goldberg his first loss in the ring. People can argue about who he lost to or how but it was pretty special regardless.