Two words: Kevin Dunn.
Sadly I think we will see this kind of roller coaster type booking of the younger talents until HHH and Stephanie take over. I will admit the brawl Monday was awesome (especially live) but to me the World Title match should always be the main event. Putting a match between a part timer and a once (or twice) a year guy on last last devalues the World Title and the champion. Only time I can see not having the World Title match as the main event is at the Royal Rumble.