TCW product has a split between 40:60 and 55:45 of in ring action and popularity. Their performance in-ring is only part of the equation. Furthermore, the handbook states there can be over 100 variables that impact segment ratings so it's hard to pinpoint exactly what it is. If I had to guess, the workers popularity brought the base score down.
Edit: Wow, just realized I was responding to a 3 month old thread LOL