I let Dump pretty much run through the roster, winning match after match, pretty much every show we have. Having a big number of these be title matches helped as well. I've never gotten a women's wrestler this popular before, so it's a bit of a surprise to me.
Another thing I do is I do an 8 man modern opening. I use 6 of the spots for my top main event/upper mid card feuds, but I also give the women the final 2 spots. I mostly use Dump, Richter, and Kai because they are my top three, and the others never perform well in these spots.