But what on earth does this mean? Are people sitting there waiting for some phone call that says "quick quick, the 15 minutes featuring the women is on now!"? There is no specific quarter of an hour when they feature, so what does that rating prove?
It just makes it appear that less people turn off when they're on, not that they turn on when they are. If i'm flicking through the channels and when i hit BBC1, Antiques Roadshow was on and Fiona Bruce was on fire, sure i'd leave it on, i'd want to know what happened! But that doesn't mean i'm going to tune in week after week for people being set ablaze whilst holding antiquated rubbish.