J.K. Stallings, one of the most successful businessmen on the planet (Owns a number of successful online business and websites, owns an American Football team, invested in private space tech, etc.) comes back to the wrestling world as a Brilliant Eccentric, trying to prove himself in the only realm he has ever failed.
He creates a company in Seattle, Washington, where he settled after no longer needing to be in Silicon Valley day in and day out. He states its a promotion that is used to showcase great young talent, promote indy darlings that he thinks should be picked up by a major promotion, and to give veterans one last hurrah.
However, in this hiring spree, he rubs a lot of people the wrong way, after wrestlers choose to pick his company over theirs on conflicting show dates.
Still, Stallings will not back down, despite the question of whether his contribution helps wrestlers and wrestling as an industry.
At this point you can either be an ultra-MAW style company, or make Stallings dream come true and become the best promotion in the world.
I think the promotion would be No-Style, since Stallings always seemed like he liked variety, but I think a number of products would work.
With his money, you'd be able to get a performance center and iBroadcast so it's basically an excuse to have a bloated roster and play the game where you try to get as many guys as good as you can.