One of my favorite storylines I have booked was from my created company starting from day 1 and lasting more than 2 years.
I had Paul London run a God complex gimmick aligning himself with Marty the Moth Martinez as his disciple as The Cleansing. Then I had him talk about a prophecy regarding the 7 deadly sins, saying that he will cleanse opponents of their sins and will defeat all of the sinners.
1. Gluttony - defeating the 400lbs Acey Romero
2. Sloth - defeating Pineapple Pete stating he took the easy way and selecting to be a comedy character for his entire career
3. Greed - defeating Athrun Amada who came to Pete's assistance and did a High spot jump on Marty in order to take him out in a No DQ tag match, Paul saying Athrun only thinks about himself and not about what he could have done to Marty. Ironically Paul will get rid of Marty upon his return sacrificing him by throwing him oh a scaffolding when he came to Paul's aid in the match vs Athrun.
4. Lust - defeating Effy and Allie Kat who teamed up in an overly sexual expressive Team BUSSY.
5. Envy - defeating Jasper Kaun who was teaming with Ezra Judge(EJ Nduka) by making Ezra turn on Kaun as he was getting jealous of Kaun always taking the spotlight. Paul brought Christopher Daniels in implying that they will team up against Kaun and Ezra but (as also Daniels was retired) the plan all along was for Ezra to turn. Ezra then also aligned with Paul and Daniels as their disciple/heater believing in their cause. Also Daniels (with his Fallen Angel past) and Ezra (whose name means something similar to 'God helps') fitted in well.
6. Pride - defeating Killer Kelly and Queen Aminata, who both took pride in their roots instead of making a name for themselves.
7. Wrath - Finally Paul set his sight on World Champion Schaff by interrupting the Anniversary Show main event title match between him and Effy. Paul insisted that he can make Schaff unleash his wrath. Daniels and Ezra at one point kidnapped Allie Kat who along with Effy aligned with Schaff in their fight versus The Cleansing. In an I quit match between Paul and Schaff it came down to the 2 on a Scaffolding. Schaff made Paul quit not intending to throw Paul off, but as Ezra came out with Allie threatening to hurt her just as Paul quit, Schaff unleashed his wrath by throwing him off. Schaff came down with Paul still manically laughing while Daniels came out to state that this was all part of their plan as they did not want to the World title at all, but wanted Schaff to unleash his wrath as part of a Deadly sins ritual to summon their master. Lights went out and then DAMIAN (Priest) came and took out Schaff. From this on, DAMIAN went on a rampage becoming World Champion and leading The Cleansing into a Reign of terror over the company (This being the point where I am at now).