Since I'm doing the same at the moment, I have some ideas
1. By the end of 2004 a Women's title match must main event a "Normal" PPV (no lesser or throwaway event)
2. You can only attempt to hire Samoa Joe, AJ Styles, Kenny Omega, Bryan Danielson and Prince Devitt, while they're holding Championships in a Japanese promotion.
3. A wrestler with less than 25 pop in any US region needs to win a Secondary or above title in their debut match.
4. Atleast one of the top four PPVs (Wrestlemania, SummerSlam, Survivor Series, Royal Rumble) needs to be held outside the US every year.
5. By the end of the year either Goldberg or Brock Lesnar must have left the company.
6. New hiring rule: WCW lost. Get over it. No additional WCW Alumni for your company. (Feel free to ignore this for 2001 WCW or PowerPlant talent)