I think this is what it's all about. Fortune
Matt Morgan
AJ Styles
Kazarian
Beer Money
Doug Williams
Abyss
Never had more than a cup of coffee in WWE and never worked for ECW or WCW. They are all home grown TNA stars.
When you think about it, I'm pretty sure Jay Lethal is the top TNA face right now that hasn't previously worked for WWE, WCW or ECW.
Perhaps this storyline is TNA's final goodbye to the Attitude Era? One can only hope.