He said "WWF" on Raw. He's stumbled through awkward promo after awkward promo after Mania trying to get the Hart Dynasty.
It may not have been embarrassing to you since he's Bret Hart, but if he's a rookie talking on the mic like that he doesn't even get a second look. He was never that great on the mic. But now that he's basically asked to act with a script, he's been awful. And they put him in a GM position where he has to talk every week. But let's be honest, he's put in the GM position to get a cheap pop when his music hits.